Privacy Policy

Last updated: 12 August 2026

This Privacy Policy explains how Everyone Values Limited, trading as EV-Art (“EV-Art”, “we”, “us” or “our”), collects, uses, stores and protects information when you use:

the EV-Art mobile application (“App”);
the EV-Art / Everyone Values Art website and marketplace (“Website”);
our painting projects, challenges, Colour Matcher, gallery, marketplace, membership, offers and related services (together, the “Services”).

We are committed to respecting your privacy and handling personal information responsibly and transparently.

1. Who We Are

EV-Art is operated by:

Everyone Values Limited
Company number: 16141495
United Kingdom

Website: everyonevaluesart.com

For privacy enquiries, data requests or questions about this Privacy Policy, please contact us using the contact details provided on our Website.

Everyone Values Limited is the controller of personal information processed for the purposes described in this Privacy Policy, except where another organisation acts as an independent controller.

2. Information We May Collect

The information we collect depends on which parts of EV-Art you use.

2.1 Account Information

You may be able to use some EV-Art features as a guest.

If you create an account, we may collect information such as:

name or display name;
email address;
username;
account identifier;
profile information;
login and authentication information;
membership status;
account preferences; and
information necessary to maintain and secure your account.

Where authentication is provided by a third-party sign-in provider, we receive only the information made available to us in accordance with the permissions you approve.

We do not require your account password to be stored in readable form by EV-Art.

2.2 Images, Artwork and Project Information

EV-Art allows users to select or upload images and create painting projects.

Depending on the features you use, we may process:

images you select or upload;
photographs;
artwork;
edited images;
generated stencils;
simplified colour versions;
painting plans;
project names;
project notes;
colour information;
project settings;
project difficulty;
block and colour completion information; and
other information you choose to associate with a project.

Some image processing may take place directly on your device. Where information is transmitted to our servers or service providers, it will be processed only as necessary to provide, maintain or improve the relevant functionality, unless another use is clearly disclosed to you.

You should only upload or use images that you have the right to use.

2.3 Camera

EV-Art may request access to your device camera for features such as:

the Colour Matcher;
sampling colours;
analysing a real-world paint colour;
photographing artwork; and
other camera-based painting tools.

Camera access occurs only after the relevant device permission has been granted.

Camera information is used to provide the feature you request. EV-Art does not continuously access your camera when the relevant feature is not being used.

Where camera images or samples are processed only on your device, they are not uploaded to EV-Art solely because you used the camera feature.

If a particular feature requires an image to be uploaded or processed remotely, this will be handled in accordance with this Privacy Policy and any additional disclosure shown when appropriate.

You can withdraw camera permission through your device settings.

2.4 Photos and Device Storage

EV-Art may request permission to access photographs, images or files on your device where necessary for features such as:

importing a reference image;
saving artwork;
creating a painting project;
adding an image to your gallery;
exporting or sharing your work; and
selecting marketplace content.

Where supported by the operating system, EV-Art may use a system photo picker so that you can choose individual images rather than granting access to your entire photo library.

EV-Art does not access your photographs for unrelated purposes.

2.5 Painting, Practice and Challenge Information

When you use painting, practice or challenge features, we may process information including:

projects created;
blocks and colours completed;
painting progress;
practice attempts;
challenge attempts;
scores;
accuracy;
completion times;
personal bests;
rankings;
leaderboard information;
streaks;
levels;
experience or progression;
achievements;
coins or other virtual rewards; and
reward claims.

This information is used to operate EV-Art’s learning, progression, competition and reward features.

2.6 Gallery Information

If you use the personal gallery, we may process:

uploaded or saved images;
edited images;
artwork;
titles;
notes;
project associations;
material information; and
technique reminders.

Information stored locally on your device may remain only on that device.

Information saved to an EV-Art account or cloud service may be transmitted and stored remotely so that it can be retained or synchronised.

2.7 Marketplace and Vendor Information

If you use the Everyone Values Art marketplace, we may collect information necessary to provide marketplace functionality, including:

account and profile information;
artist or vendor information;
shop information;
artwork listings;
product descriptions;
prices;
order information;
delivery information;
customer information;
transaction records;
communications relating to transactions; and
information required to administer commissions, refunds, disputes or marketplace activity.

Certain information submitted by vendors, such as artist names, profiles, artwork, shop information and listings, is intended to be publicly visible.

2.8 Purchase and Membership Information

EV-Art may offer paid memberships, marketplace purchases or other paid products and services.

Payments may be processed by third-party payment providers or app-store operators.

Depending on how a payment is made, we may receive information such as:

transaction identifier;
product purchased;
membership or subscription status;
purchase date;
payment status;
refund status; and
limited billing information.

Payment-card details may be collected directly by the relevant payment provider rather than EV-Art.

We do not intentionally store complete payment-card numbers or card security codes on EV-Art systems where payment processing is performed by a third-party payment provider.

2.9 Offers and Recommended Products

EV-Art may display:

art supplies;
promotional offers;
sponsored products;
discount codes;
giveaways;
affiliate links; and
links to third-party retailers or marketplaces.

We may record interactions such as whether an offer or product link was viewed or selected so that we can operate the feature, measure performance, prevent abuse and understand how our Services are used.

When you follow a link to another business, that organisation may collect information under its own privacy policy.

2.10 Technical and Usage Information

When you use the App or Website, we or our service providers may automatically process limited technical information such as:

device type;
operating system;
app version;
browser type;
language;
IP address;
approximate region derived from technical information;
session information;
crash information;
diagnostic information;
performance information;
pages or screens viewed;
feature interactions; and
timestamps.

This information may be used to operate, secure, diagnose and improve EV-Art.

2.11 Communications

If you contact us, we may retain:

your contact details;
the content of your message;
attachments you provide; and
our response.

This allows us to answer enquiries, provide customer support and maintain appropriate business records.

3. How We Use Information

We may use information to:

provide and operate EV-Art;
create and manage user accounts;
save and synchronise painting projects;
process images selected by users;
generate painting plans, grids, palettes and stencils;
provide the Colour Matcher;
record painting and project progress;
operate practice activities and daily challenges;
calculate scores and rankings;
operate leaderboards;
award levels, achievements, coins and rewards;
maintain user galleries;
provide tutorials and learning features;
provide memberships;
operate the marketplace;
process or administer transactions;
provide offers and product recommendations;
administer giveaways and promotions;
prevent duplicate, fraudulent or abusive participation;
provide customer support;
send important service communications;
maintain the security of our Services;
identify and fix technical problems;
understand how EV-Art is used;
improve our features and user experience;
comply with our legal obligations;
enforce our terms; and
protect EV-Art, our users and third parties.

Where required by law, we rely on an appropriate lawful basis for processing personal information, including performance of a contract, compliance with legal obligations, legitimate interests and consent.

4. Advertising, Sponsorship and Affiliate Links

EV-Art may contain sponsored content, promotional offers, recommended products and affiliate links.

Sponsored or promotional content will be identified where required by applicable law.

If you select an external offer or retailer link, you may be directed to a third-party website or application. The third party’s own privacy policy and terms will apply to information it collects.

EV-Art may receive a fee, commission or other benefit when users interact with or purchase through certain promotional or affiliate links.

We do not sell personal and sensitive user data to advertisers.

Where advertising or analytics technology requires consent under applicable law, we will request that consent before using the relevant technology where required.

5. Cookies and Similar Technologies

The Website may use cookies and similar technologies.

These may be used for purposes such as:

keeping users signed in;
remembering preferences;
operating shopping and marketplace functionality;
maintaining security;
processing transactions;
understanding Website performance; and
analytics or marketing where permitted.

Where legally required, non-essential cookies will not be used until you have made the appropriate consent choice.

You can also manage cookies through your browser settings.

More detailed information may be provided through our cookie notice or cookie-management tool.

6. Who We May Share Information With

We may disclose information where necessary to organisations that help us operate EV-Art.

These may include providers of:

cloud hosting;
databases;
authentication;
website hosting;
analytics;
crash reporting;
email delivery;
customer support;
payment processing;
app-store services;
marketplace functionality;
security and fraud prevention; and
other technical infrastructure.

These organisations may process information on our behalf subject to appropriate contractual and security arrangements, or may act as independent controllers where applicable.

We may also disclose information:

when you specifically request or authorise it;
between marketplace customers and vendors where necessary to complete a transaction;
to professional advisers;
where required by law, court order or lawful government request;
to investigate fraud, abuse or security incidents;
to establish, exercise or defend legal rights; or
in connection with a merger, acquisition, restructuring, financing or sale of all or part of our business, subject to appropriate protections.

We do not sell users’ personal and sensitive information.

7. Public Information

Certain EV-Art and marketplace features may involve information being made public.

This can include, depending on the features you choose to use:

display name;
profile;
artist information;
vendor/shop information;
artwork listings;
challenge scores;
rankings;
leaderboard information; and
content deliberately submitted for public display.

Do not include information in public profiles, artwork descriptions or other public areas that you do not want other people to see.

8. Third-Party Websites and Services

EV-Art may contain links to websites, retailers, marketplaces or other services operated by third parties.

For example, an art-supply recommendation may direct you to the retailer selling that product.

EV-Art is not responsible for the privacy practices of independent third parties.

We recommend reviewing the privacy policy of a third-party service before providing personal information to it.

9. Data Security

We use reasonable technical and organisational safeguards designed to protect personal information against:

unauthorised access;
loss;
misuse;
alteration;
disclosure; and
destruction.

Where personal or sensitive information is transmitted between the App or Website and our servers, we use secure transmission methods such as HTTPS where appropriate.

Access to systems containing personal information is restricted according to operational requirements.

No internet-based service can guarantee absolute security. Users should also protect their account credentials and devices.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing EV-Art, maintaining accounts, completing transactions, resolving disputes and satisfying legal, accounting, security and regulatory requirements.

Retention periods depend on the type of information and why it is processed.

For example:

account information may be retained while an account remains active;
project and cloud-gallery information may remain until it is deleted by the user or the associated account is deleted;
customer and transaction records may need to be retained after account deletion where required for tax, accounting, fraud prevention or legal purposes;
support correspondence may be retained for a reasonable period to resolve enquiries and maintain records;
security records may be retained where reasonably necessary to investigate or prevent abuse; and
backup copies may remain temporarily until they are overwritten through our normal backup cycle.

Where information is no longer required, we will delete or anonymise it where reasonably practicable.

11. Account and Data Deletion

Users who create an EV-Art account may request deletion of their account and associated personal information.

Account deletion can be initiated through the account or settings area of the EV-Art App where available.

Users can also request account deletion through the account-deletion page provided on the EV-Art / Everyone Values Art Website.

When an account is deleted, we will delete or anonymise personal information associated with the account unless we are required or permitted to retain particular information for purposes such as:

completing outstanding transactions;
tax and accounting requirements;
fraud and security prevention;
dispute resolution;
enforcing legal rights; or
compliance with applicable law.

Information that has already been lawfully anonymised so that it can no longer identify you may be retained.

Marketplace transaction records may need to be retained for legally required periods even after an account has been deleted.

Deleting the App from your device does not automatically delete your EV-Art account or cloud-stored information.

12. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information.

For users in the United Kingdom, these may include the right to:

request access to personal information we hold about you;
request correction of inaccurate information;
request deletion of personal information;
request restriction of certain processing;
object to certain processing;
request portability of certain information;
withdraw consent where processing is based on consent; and
complain to the relevant data-protection authority.

These rights may be subject to legal limitations and exemptions.

To exercise a privacy right, contact us using the contact method provided on our Website.

We may need to verify your identity before fulfilling certain requests.

UK users also have the right to make a complaint to the Information Commissioner’s Office (ICO).

13. International Data Transfers

Some service providers used by EV-Art may process information outside the United Kingdom or the country in which you live.

Where personal information is transferred internationally, we will take appropriate steps where required by applicable data-protection law to ensure the information receives an appropriate level of protection.

These measures may include recognised adequacy arrangements or approved contractual safeguards.

14. Children

EV-Art is intended to provide creative and painting-learning tools.

We do not knowingly collect personal information from children in circumstances where parental consent or another legal basis is required and has not been obtained.

The availability of particular features may be restricted based on age, location or applicable platform requirements.

Parents or guardians who believe that a child has provided personal information to us contrary to applicable requirements should contact us so that we can investigate and, where appropriate, delete the information.

If EV-Art is specifically offered or marketed to children in a manner that makes children’s privacy legislation or app-store family policies applicable, we will apply the additional protections required by those rules.

15. Giveaways, Competitions and Challenges

EV-Art may operate challenges, competitions, giveaways and sponsored promotions.

We may process information necessary to:

administer entries;
calculate challenge results;
maintain leaderboards;
prevent duplicate or fraudulent entries;
select or verify winners;
contact winners; and
arrange delivery of prizes.

Additional rules or privacy information may be provided for individual promotions where necessary.

Where a third-party sponsor is involved, we will not provide that sponsor with personal information for its independent marketing purposes unless you have been informed and an appropriate legal basis exists.

16. Marketing Communications

Where permitted, we may send information about:

EV-Art features;
new painting projects;
marketplace activity;
offers;
challenges;
promotions;
products; and
other EV-Art news.

Where consent is required, marketing communications will only be sent after the required consent has been obtained.

You can unsubscribe from electronic marketing using the unsubscribe method included in the communication or through relevant account settings.

Service messages necessary for the operation or security of your account are not marketing communications.

17. Changes to This Privacy Policy

We may update this Privacy Policy when EV-Art changes, when our data practices change or when legal or regulatory requirements change.

The latest version will be published on our Website and the “Last updated” date at the top of this policy will be changed.

Where an update materially affects how we use personal information, we may provide additional notice where appropriate.

18. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights or want to request deletion of personal information, please contact:

Everyone Values Limited
Trading as EV-Art
Company number: 16141495
United Kingdom